This guide walks you through setting up Google Ads Audience Protection with Lunio.
Before You Start
To enable Google Ads Audience Protection, ensure the following prerequisites are met:
Lunio Multiplatform Tracking Script Installed: Your website must have the Lunio multiplatform tracking script integrated. You can follow the installation guide here.
Supported Tracking Parameter: Lunio requires a supported tracking parameter to determine traffic sources, check whether your current tracking meets requirements here.
Google Platform Created in Your Workspace: You need to have created a Google Platform within your Lunio workspace. You can follow the setup guide here.
Creating Your Conversion Action
In your Google Ads account, navigate to Goals > Conversions > Summary > Create Conversion Action.
Select ‘Conversions on a website’ and enter your website URL. If your Google Ads Tag is not pre-populated, the set up process may instruct you to scan your website to find your existing Google Ads tag.
Choose a category for your Lunio conversion action. We recommend selecting ‘Page view’, which can be adjusted to a custom category later.
Click on 'Create Conversion' and select the website this is being applied to.
Select ‘Manually with code’, and then expand ‘Conversion Settings’ to apply the following settings. Once updated click on 'Done'.
Conversion action optimisation options = Secondary action not used for bidding optimisation.
Selecting "Secondary action" is crucial to avoid impacting your Google Ads, as it won't be utilised in conversion reporting or automated bidding algorithms. This option is essential to prevent attracting additional invalid users to the website through Google AI.
Conversion name = Lunio Invalid User
Value = Don't use a value
Count = Every (by default)
Click-through conversion window = 30 days
Engaged-view conversion window = 3 days (by default)
View-through conversion window = 1 day (by default)
Attribution model = Last Click
It will take you back to create a conversion action page where you proceed to 'Save and Continue'
To capture the code, click on see event snippet
Note: please ensure that you copy the complete event snippet for forwarding to us, as this step is crucial for Lunio to effectively populate the audience
6. Finalise the process by clicking "Finish". Your conversion action is now complete.
Creating Your Audience
We now need to create an audience of invalid users based on the newly created conversion action.
Navigate to Tools > Shared Library > Audience Manager > Segments > Your data segments.
Click the blue ‘+’ icon in the top left and select ‘+ Website Visitors’.
Fill out the audience segment details as follows:
Segment name = Lunio Invalid Users
Customer Type (optional) = Leave as blank
Segment members = Visitors of a page with specific tags > Lunio Invalid Users
Membership duration = We recommend 540 days as standard
Description = Invalid users detected by Lunio
Note that after activating the tag for the first time, there is a 24-hour waiting period before it starts collecting data. Exclusions will take effect once your audience reaches a minimum of 1,000 users.
Applying the Audience to Your Campaigns
To protect your campaigns from invalid users, apply the audience as an exclusion:
Go to ‘Audiences’ on the left under Audiences, Keywords, and Content.
Click 'Edit exclusions’, then choose either campaign-level or ad-group-level exclusion.
Navigate to Browse > How they have interacted with your business > Website Visitors and select ‘Lunio Invalid Users’ (this is the audience you created following the steps above)
Click Save.
Your Google Ads campaigns are now protected from invalid users detected by Lunio!
If you have any questions or need further assistance, please reach out to our support team.