Learn how to connect Lunio with your Meta account in our step by step guide below.
In this guide:
Before you begin:
To connect Lunio and Meta, you must have implemented Lunio's Multiplatform tracking script across your website. Learn how in this guide.
Important note: Do you have multiple Pixel ID's on your website? If so..
Inform your CSM or [email protected] that this is the case and protection needs to be turned on.
Ensure you have implemented our multiplatform script across all web pages of these website(s).
Check that the Lunio event is activated on both pixels on the meta account(s).
Create the audience on both Pixel ID’s.
If you have multiple websites to protect we recommend setting up separate Platform configurations for each.
💡 Keep in mind that there is a 24-hour waiting period for the initial activation of the tag. Additionally, be aware that exclusions will only take effect once your audience reaches a minimum size of 100 users
Integrating Your Pixel ID:
From the Meta Business Suite home page, navigate to the Events Manager.
Then select "All Tools" and then choose "Events Manager" followed by "Data Sources." Locate the desired pixel, by accessing the settings tab, and proceed to copy the Pixel ID.
If using workspaces then copy the pixel ID for use in the steps outlined below, or if not using workspaces then kindly provide this Pixel ID to us for configuration in the backend of the platform.
For the initial activation of your pixel, please allow a 24-hour waiting period. Following this, an event will be triggered, visible to you within your Facebook Business account.
Access this information through Events Manager → Data Sources → Pixels → Overview at the bottom of the page.
Platform setup and applying to a workspace
The following section applies if you are using workspaces, which is the default setup as of July 2024. Existing systems without workspaces - please provide your pixel ID to [email protected] to complete the setup.
Log into your Lunio dashboard as an administrator and access the 'All Workspaces' administator area using the workspace navigator in top left.
From there click on Platforms → Add New Mplat +
This will bring up the settings as shown in the screenshot below, please fill in accordingly
Select Platform = Meta
Name = Workspace Name
Auto Calculate CPC/Average Cost Per Click
Platform Parameter = Pixel ID
Protection Status = Protect
Add Domains to This Platform = Domains linked to your website (including subdomains)
Once all the appropriate fields have been filled in click on confirm.
3. Next please navigate back to your name in the bottom left and click on Workspaces.
4. Click the Edit button next to the workspace where you would like to add Performance Max. Next click on Multi Platform → Add Configuration.
5. Find the platform you have recently created and then click on the plus button to the right to add it into the workspace.
💡 If you have more than one website to protect we recommend setting these up as separate platform configurations to allow you to track in separate workspaces in the future
How to create the custom audience:
When the "Lunio" event materialises, navigate to the "All tools" section, proceed to "Audiences," and select "Create Audience." Choose "Custom Audience" and opt for "Website Traffic."
Now, proceed to create an audience consisting of users who have triggered your conversion action and are considered invalid, make sure to configure the fields with the following specifications:
Include individuals who meet any of the following criteria:
Source → [Specify the relevant Pixel from Step 1]
Events → [Specify the event from your events list] → Lunio. Retention = 180 days
Audience name → [Choose a clear and understandable name, for example, "Lunio Invalid Users"]
How to integrate the audience into your ad set(s)
Next, you'll need to integrate this audience into your ad set(s). Follow the steps outlined below:
All tools → Ads Manager → Campaign → Ad Set
Press Edit (You need to do this for each Ad Set)
Find Audience → Exclude
Choose EXCLUDE people who are in at least ONE of the following
Apply Audience from Step 5
Press Publish
Linking Meta’s traffic:
Lastly, it is essential to tag Facebook traffic with a "ppcp_platform=facebook" tag.
Head to Meta Ads Manager and access your Ads through the right tab.
For each individual ad, click on "Edit" and scroll down until you locate the "Destination" and "Website URL" settings.
Make sure to enter the tag "ppcp_platform=facebook" exactly as depicted in the provided screenshot.
For instance, if there are no existing tracking tags, enter it as follows: www.website.com?ppcp_platform=facebook
If you face any challenges during the integration of Lunio with Meta, please don't hesitate to seek assistance by sending an email to [email protected]. We're here to help!