Learn how to connect Lunio with your Meta account in our step by step guide below.
In this guide:
Before you begin
To connect Lunio and Meta, you must have implemented Lunio's Multiplatform tracking script across your website. Learn how in this guide.
We recommend that Lunio can be implemented without the need for user consent. See here for more information.
Important note: Do you have multiple Pixel ID's on your website? If so..
Inform your CSM or [email protected] that this is the case and protection needs to be turned on.
Ensure you have implemented our multiplatform script across all web pages of these website(s).
Check that the Lunio event is activated on both pixels on the meta account(s).
Create the audience on both Pixel IDs.
If you have multiple websites to protect we recommend setting up separate Platform configurations for each.
💡 Keep in mind that there is a 24-hour waiting period for the initial activation of the tag. Additionally, be aware that exclusions will only take effect once your audience reaches a minimum size of 100 users
Platform setup and applying to a workspace
The following section applies if you are using workspaces, which is the default setup as of July 2024. Existing systems without workspaces - please provide your pixel ID to [email protected] to complete the setup.
Log into your Lunio dashboard as an administrator and access the 'All Workspaces' administrator area using the workspace navigator in top left.
From there click on Platforms → Add New Mplat +
This will bring up the settings as shown in the screenshot below, please fill in accordingly
Select Platform = Meta
Name = Workspace Name
Auto Calculate CPC/Average Cost Per Click: at least one non-Google platform must have a self-defined CPC so that other platforms can use an auto-calculated CPC.
Protection Status = Protect
Add Domains to This Platform = Domains linked to your website (including subdomains). Easiest method is to copy the URL from the browser and paste it as is to ensure the full domain is provided e.g. https://www.example.com/
Once all the appropriate fields have been filled in click on confirm.
3. Next please navigate to the left hand menu and click on Workspaces.
4. Click the Edit button next to the workspace where you would like to add Meta. Next click on Multi Platform → Add Configuration.
5. Find the platform you have recently created and then click on the plus button to the right to add it into the workspace.
💡 If you have more than one website to protect we recommend setting these up as separate platform configurations to allow you to track in separate workspaces in the future
Creating Your Audience
When the "Lunio" event materialises, navigate to the "All tools" section, proceed to "Audiences," and select "Create Audience." Choose "Custom Audience" and opt for "Website Traffic."
Now, proceed to create an audience consisting of users who have triggered your conversion action and are considered invalid. Make sure to configure the fields with the following specifications:
Include individuals who meet ANY of the following criteria
Source = Specify the relevant Pixel
Events = Lunio. Please note that if the Lunio event isn't listed, your admin will need to verify the event in your events manager. See here for more information.
Retention = 180 days
Audience name = Choose a clear and understandable name, for example, "Lunio Invalid Users"
Applying Your Audience Into Your Ad Set(s)
Next, you'll need to integrate this audience into your ad set(s). Follow the steps outlined below:
Standard Campaigns
All tools → Ads Manager → Campaign → Ad Set
Press Edit (You need to do this for each Ad Set)
Find Audience → Exclude
Choose EXCLUDE people who are in at least ONE of the following
Apply Audience created from Creating Your Audience.
Press Publish
Advantage+ Campaigns
These are applicable to Advantage+ sales, Advantage+ leads, and Advantage+ app campaigns.
All tools → Ads Manager → Campaign → Ad Set
Press Edit (You need to do this for each Ad Set)
Find Audience → Show More Controls
Choose Custom Audience Exclusions and select the audience created from Creating Your Audience in the 'Website' field.
Press Publish
Tagging your traffic with our tag
Lastly, it is essential to tag Facebook traffic with a "ppcp_platform=facebook" tag.
Head to Meta Ads Manager and access your Ads through the right tab.
For each individual ad, click on "Edit" and scroll down until you locate the "Destination" and "Website URL" settings.
Make sure to enter the tag "ppcp_platform=facebook" exactly as depicted in the provided screenshot.
For instance, if there are no existing tracking tags, enter it as follows: www.website.com?ppcp_platform=facebook
If you face any challenges during the integration of Lunio with Meta, please don't hesitate to seek assistance by sending an email to [email protected]. We're here to help!