This article includes a detailed guide on configuring Performance Max at the MCC level, to ensure a smooth setup process. Follow the step-by-step instructions and visual demonstration for enhanced account security.
Key Points:
Creating Your Conversion Action
Creating the Audience
Applying the Customer Acquisition
Getting Started:
To activate the platform, begin by inserting a script provided by our team into your website. This is done via a tag manager.
Contact [email protected] with your GTAG to receive the necessary script. Keep in mind that the initial tag activation may require a 24-hour wait period. Also, please note that exclusions will only take effect after your audience has reached a minimum size of 1000 users.
Setup Guide
Creating Your Conversion Action:
1. Within your Google Ads account at the MCC level, go to Goals > Conversions > Summary > New Conversion Action > Website
2. Enter the URL for the website you want to measure conversions and click Scan.
3. Scroll down to the section "Create conversion actions manually using code" and click Add a conversion action manually.
Verify that the fields are configured as follows:
Goal and action optimisation: Other
Conversion action optimisation options: Secondary action not used for bidding optimisation.
Selecting "Secondary action" is crucial to avoid impacting your Google Ads, as it won't be utilised in conversion reporting or automated bidding algorithms. This option is essential to prevent attracting additional invalid users to the website through Google AI.
Important Note: This option will be disabled if you haven't previously had conversions of the "Other" type. If this is the case, initially create a conversion with any settings using the "Primary action used for bidding optimization" option. Save the conversion action, and only then proceed to step 1 of creating a conversion action with the desired settings.
Conversion name = Lunio Invalid User
Value = Don't use a value
Count = Every (by default)
Click-through conversion window = 30 days (by default)
Engaged-view conversion window = 3 days (by default)
View-through conversion window = 1 day (by default)
Attribution model = Last Click
4. Click Done and Save and continue.
5. To capture the code, open your conversion action and go to details -> tag setup -> install the tag yourself.
Note: please ensure that you copy the complete event snippet for forwarding to us, as this step is crucial for Lunio to effectively populate the audience
6. Finalise the process by clicking "Close" and then "Done." Your conversion action is now complete.
Creating the Audience
To create an audience of users who triggered your conversion action:
Navigate to Tools > Shared Library > Audience Manager > Segments > Your data segments.
Click on the blue '+' icon in the top left and choose '+Website Visitors.'
Complete the new audience segment details as follows:
Segment name = Lunio Invalid Users
Segment members = Visitors of a page with specific tags > Lunio Invalid Users
Membership duration = We recommend 540 days as standard
Description = Invalid users detected by Lunio
4. Next you will need to grant access to the audience of the child accounts. Navigate to the MCC Main Page, then select Accounts from the left menu, followed by Sub-account settings.
5. Then you want to locate the accounts in the list to which you wish to provide access to audiences. Choose the Audience Manager account and select the MCC name.
6. In a timeframe spanning from 12 to 24 hours, audiences from the MCC account will become visible in your child account.