This article includes a detailed guide and video walkthrough on how to connect Lunio with Youtube via your Google Ads Account.
In this guide:
Before you begin
To implement audience protection, you must have implemented Lunio's Multiplatform tracking script across your website. Learn how in this guide.
💡 Keep in mind that exclusions will only take effect after your audience has reached a minimum size of 1,000 users and that the initial tag activation may require a 24-hour wait period.
Creating your Conversion Action
If you've already set up protection for Performance Max, you can skip this section.
Within your Google Ads account, go to Tools and Settings >Measurement > Conversions > New Conversion Action > Website
Enter the URL for the website you want to measure conversions and click scan.
Scroll down to section "Create conversion actions manually using code" and click "Add a conversion action manually". Ensure the fields are as follows:
Goal and action optimisation = Other
Conversion action optimisation options = Secondary action not used for bidding optimisation. This will prevent you from impacting your Google Ads as it won't be used in conversion reporting or automated bidding algorithms. It is very important to select this option "Secondary Action", otherwise Google AI will attract even more invalid users to the website.
Please Note: This option will be disabled if you have not had other conversions of the Other type. In this case, you need to first create a conversion with any settings and use the "Primary action used for bidding optimisation" option. Save the conversion action and only then go back to step 1 of creating a conversion action.
Conversion name = Lunio Invalid User
Value = Don't use a value
Count = Every (by default)
Click-through conversion window = 30 days (by default)
Engaged-view conversion window = 3 days (by default)
View-through conversion window = 1 day (by default)
Attribution model = Last Click
Click Done and Save and continue.
Click "See event snippet" in the lower right corner. Capture the code:
gtag(’event’,’conversion’,{send_to’:ID GENERATED}]; This is the ID we need.Click Close and Done. Your conversion action is now complete.
Platform Setup and Applying to a Workspace
If you don't have workspaces enabled then please contact [email protected] to configure your platform.
Log into your Lunio dashboard as an administrator and access 'System Overview' using the workspace navigator in the top left.
From there click on Platforms → Multi Platform → Add New Mplat +
This will bring up the settings as shown in the screenshot below, please fill in accordingly.
Select Platform = Google
Name = Platform Name
Auto Calculate CPC/Average Cost Per Click: at least one platform must have a self-defined CPC so that other platforms can use an auto-calculated CPC.
Platform Parameter = Your ID from the generated code snippet from Google Ads
Protection Status = Protect
Add Domains to This Platform = Domains linked to your website (including subdomains). Easiest method is to copy the URL from the browser and paste it as is to ensure the full domain is provided e.g. https://www.example.com/
Once all the appropriate fields have been filled in click on confirm.
Next, you'll need to add the platform to a Workspace. Please follow the instructions here.
Creating Your Audience
We now need to create an audience of invalid users who have triggered your conversion action.
Go to Tools and Settings > Shared Library > Audience Manager > Segments > Your data segments
Click the blue '+' icon in the top left and select '+Website Visitors’
Fill out the new audience segment details with the below:
Segment name = Lunio Invalid Users
Segment members = Visitors of a page with specific tags > Lunio Invalid Users
Membership duration = We recommend 540 days as standard
Description = Invalid users detected by Lunio
Applying Your Audience
We then need to apply this audience to your campaigns. Follow the steps below to do this.
Navigate to the campaigns you want to protect against invalid users.
Select 'Audiences' on the left
Click 'Add exclusions' then either campaign level or ad group level, depending on where you want to apply the audience exclusion.
Navigate to Browse > How they have interacted with your business = select Lunio Invalid Users
Click save.
URL Tagging
Finally, you need to tag Youtube traffic with the “ppcp_platform=youtube” tag.
Download the Google Ads Editor app on your computer
Within the app, select Campaigns from the left menu
Select the desired Youtube campaign and its settings will appear in the right menu
We recommend tagging your landing pages with the Lunio tracking parameter. You can find instructions on how to implement that here.