Lunio On-Site Script: Supported Tracking Parameters
The Lunio on-site script determines the source of clicks using URL tracking. In many cases, your existing tracking setup will be compatible with Lunio, requiring no changes. Below, you'll find a list of supported parameters, along with an optional custom parameter should your tracking not align with the supported values.
Supported Tracking Parameters by Platform
Supported Parameters:
utm_source=googleoryoutube, or agclid,wbraid, orgbraidclick identifier.Custom Parameter:
ppcp_platform=googleAdditional Notes: Auto-tagging should be enabled so that click IDs are automatically applied, requiring no additional configuration. If you have a unique use case, you can find more details on applying tracking within Google Ads here.
Meta (Facebook, Instagram, WhatsApp)
Supported Parameters:
utm_source=facebook,instagram,meta,whatsapp,fbCustom Parameter:
ppcp_platform=metaAdditional Resources: More information on managing your Meta URL tracking can be found here.
X (Twitter)
Supported Parameters:
utm_source=twitter, or atwclidclick identifier.Custom Parameter:
ppcp_platform=twitterAdditional Notes: URLs must be manually edited to include tracking parameters.
Supported Parameters:
utm_source=pinterest, or anepikclick identifier.Custom Parameter:
ppcp_platform=pinterestAdditional Resources: More information on managing Pinterest tracking parameters can be found here.
TikTok
Supported Parameters:
utm_source=tiktok, or attclidclick identifier.Custom Parameter:
ppcp_platform=tiktokAdditional Resources: More details on TikTok tracking parameters can be found here.
Baidu
Supported Parameters:
utm_source=baidu, or abd_vidclick identifier.Custom Parameter:
ppcp_platform=baidu
Supported Parameters:
utm_source=reddit, or anrdt_cidclick identifier.Custom Parameter:
ppcp_platform=redditAdditional Notes: URLs must be manually edited to include tracking parameters.
Adroll
Supported Parameters:
utm_source=adrollCustom Parameter:
ppcp_platform=adrollAdditional Resources: More information on managing Adroll tracking parameters can be found here.
Naver
Supported Parameters:
utm_source=naver, or aNaPmclick identifier.Custom Parameter:
ppcp_platform=naver
Bing
Supported Parameters:
utm_source=bing, or anmsclkidclick identifier.Custom Parameter:
ppcp_platform=bingAdditional Notes: If auto-tagging is enabled, no configuration is required. More details on managing Bing tracking parameters can be found here.
DV360 (Display & Video 360)
Supported Parameters:
utm_source=dv360, or adclidclick identifier.Custom Parameter:
ppcp_platform=dv360Additional Notes: If auto-tagging is enabled, no configuration is required. Otherwise, tracking parameters can be implemented either directly within DV360 or in CM360, depending on your setup.
If your platform or tracking setup is not covered above, you can use the custom parameter ppcp_platform=[your_platform] to ensure proper tracking with Lunio. If you need further assistance, feel free to reach out to our support team.