This article includes a detailed guide on how to connect Lunio with your Bing Account.
In this guide:
Before you begin:
To implement audience protection, you must have implemented Lunio's Multiplatform tracking script across your website. Learn how in this guide.
💡 Keep in mind that exclusions will only take effect after your audience has reached a minimum size of 300 users
Activating Your Pixel
1. Navigate to Bing, then go to Tools → UET tag → Tag ID
Under Tag ID, is where you’ll find your UET Tag
Platform Setup and Applying to a Workspace
For Lunio accounts with workspaces enabled you can set the platform up yourself using the instructions below. For accounts without workspace please contact [email protected] to support with the setup.
Log into your Lunio dashboard as an administrator and access the 'System Overview' administator area using the workspace navigator in top left.
From there click on Platforms → Add New Mplat +
This will bring up the settings as shown in the screenshot below, please fill in accordingly
Select Platform = Bing
Name = Workspace Name
Auto Calculate CPC/Average Cost Per Click
Platform Parameter = UET Tag
Protection Status = Protect
Add Domains to This Platform = Domains linked to your website (including subdomains)
Once all the appropriate fields have been filled in click on confirm.
Next please navigate back to your name in the bottom left and click on Workspaces.
Click the Edit button next to the workspace where you would like to add Performance Max. Next click on Multi Platform → Add Configuration.
Find the platform you have recently created and then click on the plus button to the right to add it into the workspace.
Creating the exclusion audience
1. We now need to create an Audience, do this go to Tools → Audiences → Create.
Make sure to set up the fields with the following configurations:
Name: Lunio Invalid Users
Type: Re-marketing list (by default)
Tag name: UET Tag ID
Whom to add to your audience: Custom Events
Category equals: Lunio
Label equals: Invalid_User
Value: 0
Membership duration: 390 days
Description = Invalid users detected by Lunio
Save
Please Note: The script generated by Bing can be ignored, please leave this completely.
2. While the description is optional, if you choose to include it, we suggest using 'Invalid users detected by Lunio.' Ensure that sharing is already set to 'Only used by the referenced tag name,' and then proceed to save.
Applying the audience to your campaigns
The following step is to connect your campaigns with this audience to effectively sift through and channel invalid data into this designated audience.
Navigate to the main overview page and access the campaigns dropdown by clicking on "Campaigns."
Choose the campaigns that you wish to exclude from the negative audience.
Click on "Edit," and then opt for "Associate with Audiences."
Within Campaign exclusions, choose 'Add exclusion.'
Under Audience, select 'Remarketing lists.'
Choose 'Lunio Invalid Users' and click '+.'
Finally, click 'Save.'
UTM tagging steps
Finally, we will need to put our tag in place. To do this, we will need to go back to the top level.
Go to Settings → Account level.
Locate the Final URL suffix in the settings and insert “ppcp_platform=bing”.
Please Note:
If you have additional tracking tags, incorporate the Lunio tag by adding ppcp_platform=bing. The Final URL suffix should resemble the following example: utm_campaign=abcd&another_platform_parameters&ppcp_platform=bing.
If you face any challenges during the integration of Lunio with Bing, please don't hesitate to seek assistance by sending an email to [email protected]. We're here to help! 😁