This article includes a detailed guide on how to connect Lunio with your Taboola Account.
Pre-required steps
To set up audience protection, you need to have Lunio's multiplatform script installed on your website. Follow the instructions on this guide to do so, if you haven't already.
Creating your Audience
In your Taboola account Navigate to Audiences → New Audience → Pixel Data.
On the next page please ensure the following settings have been implemented:
Audience Name = Lunio Invalid Users
Type = EVENT
Event Name = Lunio_Invalid_User
Include People From = 180 Days
Exclude Audience from all Campaigns = Yes
While you are on this audience setup page there should be an Event Code Snippet visible. From this code we will require the ID as shown in the screenshot below to implement as a parameter on our side against your dashboard.
Adding our UTM Tag
Here is how to add our URL parameters at the campaign level:
When creating a new campaign or editing an existing campaign, you can add our URL parameters at the bottom of the New Campaign/Edit Campaign page, in the Tracking Code section.
Please implement the UTM parameter: ppcp_platform=taboola
If you do have additional tracking tags, we simply need to merge the Lunio tag. We do this by adding ppcp_platform=taboola so the Suffix will look like this example:
Example: utm_source=taboola&utm_medium=referra&ppcp_platform=taboola
Please Note
When creating a new campaign, Taboola’s default URL parameter is “utm_source=taboola&utm_medium=referral”. (Which can be removed or edited)
You should not add a question mark or an ampersand in the beginning of the tracking code (We add it in the backend).