This article includes a detailed guide on how to connect Lunio with your LinkedIn account via workspaces.
In this guide:
Before you begin
To implement audience protection, you must have implemented Lunio's Multiplatform tracking script across your website. Learn how in this guide.
💡 Keep in mind that exclusions will only take effect after your audience has reached a minimum size of 300 users
Activating Your Pixel
Navigate to the Campaign Manager in your LinkedIn Ads Account, then proceed to Analyse → Conversion Tracking → Manage Insight Tag (located at the top right corner) → Select 'See Tag.'
Opt for 'I will use a tag manager' and make sure to copy Your Partner ID, as this is the essential identifier required by our team.
Platform Setup and Applying to a Workspace
If you don't have workspaces enabled then please contact [email protected] to configure your platform.
Log into your Lunio dashboard as an administrator and access 'System Overview' using the workspace navigator in the top left.
From there click on Platforms → Multi Platform → Add New Mplat +
This will bring up the settings as shown in the screenshot below, please fill in accordingly.
Select Platform = LinkedIn
Name = Workspace Name
Auto Calculate CPC/Average Cost Per Click: at least one non-Google platform must have a self-defined CPC so that other platforms can use an auto-calculated CPC.
Platform Parameter = Your Partner ID that you copied from LinkedIn
Protection Status = Protect
Add Domains to This Platform = Domains linked to your website (including subdomains). Easiest method is to copy the URL from the browser and paste it as is to ensure the full domain is provided e.g. https://www.example.com/
Once all the appropriate fields have been filled in click on confirm.
Next, you'll need to add the platform to a Workspace. Please follow the instructions here.
Creating your audience
In your LinkedIn Ads go to Plan → Audiences
Select 'Create audience' → Website and ensure the fields are filled in as follows.
Name your audience = Lunio Invalid Users
When did they engage? = 180 days in the past
Match a URL that contains = invalid_user
Select Agree & Create
Apply the audience to your campaigns
Navigate to Campaign Manager and access Campaigns → Choose a campaign → Edit
Then locate 'Exclude people who have ANY of the following attributes' and click Edit
Choose 'Audiences,' then select 'Retargeting,' followed by 'Website.'
Pick the audience you've previously created.
Select 'Save' to implement the desired audience for your campaign.
URL Tagging
Finally, you will need to tag LinkedIn traffic with a “ppcp_platform=linkedin” tag
Open up Campaign Manager and navigate to the destination of your ads.
Click ‘Edit’ on each advert to access the Destination URL field.
Add the tag to the Website URL, for example, https://www.website.com?ppcp_platform=linkedin if there are no existing tracking tags
If you do have additional tracking tags, we simply need to merge the Lunio tag. We do this by adding ppcp_platform=linkedin so the URL will look like this.
If you face any challenges during the integration of Lunio with Linkedin, please don't hesitate to seek assistance by sending an email to [email protected]. We're here to help!