This article includes a detailed guide and video walkthrough on how to connect Lunio with your DV360 Account.
In this guide:
Before you begin
To implement audience protection, you must have implemented Lunio's Multiplatform tracking script across your website. Learn how in this guide.
CM360 Setup
Create Your Conversion Action
Within your CM360 account, go to Floodlight → Activities and click New
Fill the fields as follows:
Name = Lunio Invalid User
Status = Active
Type = Counter
Activity group = Select "create new"
You will then need to input the name as Lunio, where you will click on the value "(create new) Lunio" to confirm the new activity group name.
A modal will appear for you to input the tag string as "lunio".
Clicking Create will create the new activity group "Lunio" and take you back to the main screen to continue filling out the rest of the required fields.
Counting method = Standard
Tag format = Google tag
Category = Page View
Open Advanced properties to input the value for the Activity tag string as invalid
Click Save
Note your Advertiser ID, you will need it to add the platform to the Lunio dashboard and for the Google Tag Manager Setup
Platform Setup and Applying to a Workspace
If you don't have workspaces enabled then please contact [email protected] to configure your platform.
Log into your Lunio dashboard as an administrator and access System Settings via the gear icon in the top right navigation bar.
From there click on Platforms → Multi Platform → Add New Mplat +
This will bring up the settings as shown in the screenshot below, please fill in accordingly.
Select Platform = DV360
Name = Workspace Name
Auto Calculate CPC/Average Cost Per Click
Platform Parameter = Your Advertiser ID that you copied from CM360
Protection Status = Monitor
Add Domains to This Platform = Domains linked to your website (including subdomains). Easiest method is to copy the URL from the browser and paste it as is to ensure the full domain is provided e.g. https://www.example.com/
Once all the appropriate fields have been filled in click on confirm.
Next, you'll need to add the platform to a Workspace. Please follow the instructions here.
Google Tag Manager Setup
Creating Your Audience
Within your Google Tag Manager account, go to Variables and click New in User-Defined Variables section (bottom section)
Choose Data Layer Variable type
Fill the fields as follows:
Name = Lunio User Type
Data Layer Variable Name = LunioUserType
Click Save
Go to Triggers and click New
Choose Custom Event Type
Fill the fields as follows:
Name = Lunio Invalid User
Event name = Lunio
This trigger fires on = Some Custom Events
Choose Lunio User Type event → equals → invalid
Click Save
Go to Tags and click New
Click Choose tag type → Floodlight
Choose Floodlight Counter
Fill the fields as follows:
Name = Lunio Invalid User
Advertiser ID = Your Advertiser ID noted during CM360 setup
Group Tag String = lunio
Activity Tag String = invalid
Counting Method = Standard
At the bottom of the page click Choose a trigger to make this tag fire → Lunio Invalid User
Click Save
DV360 Setup
Apply Your Audience
Within your DV360 account, go to the Line item you want to protect.
Scroll to Targeting and click Add targeting → Audience lists (if you haven’t used it on this line item yet)
Scroll to Exclude click Add and choose Lunio Invalid Users audience
Click Apply and save
Repeat these steps to apply your audience to the Line items you want to protect.