Once you have Bing set up in Lunio and clicks are appearing on your dashboard, you can take protection a step further by automatically excluding invalid users from your Microsoft Ads campaigns. This guide covers how to create the exclusion audience in Microsoft Ads and apply it to your campaigns.
💡 Not set up yet? Start with How to Set Up Bing (Microsoft Ads) in Lunio before following the steps below.
Before You Start
You will need:
Lunio's multiplatform tracking script installed on your website
Bing added as a platform in Lunio and assigned to a workspace
Access to your Microsoft Ads account
Your UET Tag ID from Microsoft Ads
⚠️ Audience exclusions in Microsoft Ads only take effect once the audience reaches a minimum size of 300 users. Until that threshold is met, exclusions will not be applied.
Step 1) Create the Exclusion Audience in Microsoft Ads
In Microsoft Ads, go to Tools → Audiences → Create.
Set up the audience with the following values:
Name: Lunio Invalid Users
Type: Remarketing list (this is the default)
Tag name: your UET Tag ID
Who to add to your audience: Custom Events
Category equals: Lunio
Label equals: Invalid_User
Value: 0
Membership duration: 390 days
Optionally add a description such as "Invalid users detected by Lunio."
Make sure sharing is set to Only used by the referenced tag name.
Click Save.
💡 Microsoft Ads may generate a script snippet after you save. You can ignore this completely as Lunio handles the tagging.
Step 2) Apply the Exclusion Audience to Your Campaigns
Go to the main overview page in Microsoft Ads and click Campaigns.
Select the campaigns you want to protect.
Click Edit, then choose Associate with Audiences.
Under Campaign exclusions, click Add exclusion.
Under Audience, select Remarketing lists.
Choose Lunio Invalid Users and click +.
Click Save.
Step 3) Verify the Audience Is Active
After a few days of traffic, go to Tools → Audiences in Microsoft Ads and check that the Lunio Invalid Users audience is populating. The audience size will grow as Lunio detects invalid users.
Keep in mind that the number of users in the audience may not match the number of invalid clicks on your Lunio dashboard exactly. This is because Microsoft Ads counts users (based on browser IDs) while Lunio counts clicks (based on IP addresses), and a single invalid user can generate multiple clicks.
If you run into any issues, please reach out to your account manager or email [email protected] and we will be happy to help.