Before You Start
You will need to have Lunio's multiplatform tracking script installed on your website before LinkedIn traffic can be monitored. If you have not done this yet, follow the instructions in Installing Lunio's Multiplatform Tracking Script.
You will also need administrator access to your Lunio dashboard and access to your LinkedIn Campaign Manager.
⚠️ If you are setting up a new platform for the first time, it can take up to 24 hours for the tag to activate and for data to start appearing.
Step 1) Activate Your LinkedIn Pixel and Get Your Partner ID
LinkedIn requires its Insight Tag to be active before Lunio can monitor your traffic. You will also need your Partner ID, which is used to link LinkedIn to your Lunio platform configuration.
In LinkedIn Campaign Manager, go to Analyse → Conversion Tracking → Manage Insight Tag (top right corner) → See Tag.
Select I will use a tag manager and copy your Partner ID — you will need this in the next step.
Step 2) Add LinkedIn as a Platform in Lunio
Log into your Lunio dashboard as an administrator and click the Settings (gear) icon in the top right navigation bar to open System Settings.
From there, go to Platforms → Multi Platform → Add New Mplat +.
Fill in the fields as follows:
Select Platform = LinkedIn
Name = a name that matches your workspace, so it is easy to identify later
Average Cost Per Click = enter a CPC manually or select Auto Calculate to let Lunio work it out for you. If you choose auto calculate, at least one other non-Google platform in your account must already have a manually defined CPC
Platform Parameter = paste the Partner ID you copied from LinkedIn in Step 1
Protection Status = set to Protect if you plan to enable audience protection, or Monitor if you only want to track invalid clicks for now
Add Domains to This Platform = the domains linked to your website, including any subdomains. Copy the full URL from your browser to make sure the domain is complete (for example, https://www.example.com)
Once everything is filled in, click Confirm.
Step 3) Assign the LinkedIn Platform to a Workspace
Now that the platform has been created, you need to assign it to a workspace so the data appears on your dashboard.
Go to Settings and select Workspaces.
Click the pencil icon next to the workspace where you want to add LinkedIn.
Go to the Multi Platform tab and click Add Configurations.
Find the LinkedIn platform you just created in the side panel and click the + button to add it to the workspace.
A confirmation notification will appear once the platform has been assigned. If you need more detail on managing workspaces, see How to add a non-Google platform to a workspace.
Step 4) Configure URL Tracking in LinkedIn
Lunio needs to identify which clicks come from LinkedIn. You will need to add Lunio's custom tracking parameter to your ads.
Open Campaign Manager and navigate to your ads.
Click Edit on each ad to access the Destination URL field.
Add ppcp_platform=linkedin to the Website URL. If there are no existing tracking tags, your URL should look like: https://www.example.com?ppcp_platform=linkedin
If you already have other tracking parameters in your URL, add the Lunio parameter to the end using an ampersand. For example: https://www.example.com?utm_campaign=abcd&existing_parameters&ppcp_platform=linkedin
⚠️ You also need to add utm_campaign to your Website URL, set to your campaign name, so your campaigns show with their names in Lunio.
Step 5) Verify Clicks Are Appearing
Allow up to 24 hours for data to begin flowing, then check your Lunio dashboard to confirm that LinkedIn clicks are showing. Select the workspace you assigned the platform to and look for LinkedIn traffic in the overview.
If no data appears after 24 hours, check that the multiplatform tracking script is installed correctly and that the URL parameter is in place on your ads.
Enabling Audience Protection (Optional)
The steps above give you full visibility of invalid LinkedIn traffic on your dashboard, so if you also want Lunio to automatically stop invalid users from seeing your ads you can set that up here by creating an exclusion audience in LinkedIn and applying it to your campaigns.
⚠️ Exclusions only start taking effect once your audience reaches LinkedIn's minimum size of 300 users, so it can take a little time before you see the impact.
Create Your Exclusion Audience
First you need to create the audience Lunio will fill with invalid users, which LinkedIn builds from the people who reach your site flagged as invalid.
In LinkedIn Campaign Manager, go to Plan → Audiences.
Select Create audience → Website and fill in the fields as follows:
Audience name = Lunio Invalid Users, so it is easy to identify later
When did they engage? = 180 days in the past
Match a URL that contains = invalid_user
Once the fields are complete, select Agree & Create to save the audience.
Apply the Audience to Your Campaigns
With the audience created, you now need to exclude it from each campaign you want to protect, so the flagged users stop seeing your ads.
In Campaign Manager, go to Campaigns, choose a campaign and click Edit.
Find Exclude people who have ANY of the following attributes and click Edit.
Choose Audiences, then Retargeting, then Website.
Select the Lunio Invalid Users audience you just created.
Click Save to apply the exclusion to your campaign.
You need to repeat this for every campaign you want to protect, as the exclusion applies per campaign rather than across your whole account.
If you run into any issues at any point, please reach out to your account manager and they'll be happy to help.