What is an Invalid Click on the Lunio Dashboard?
Lunio is focused on exposing and preventing sophisticated types of invalid traffic that slip past ad platform filters, wasting ad spend. This is reflected in our reporting: An Invalid Click on the Lunio dashboard refers to Sophisticated Invalid Traffic detected by Lunio.
What is Sophisticated Invalid Traffic (SIVT)?
SIVT includes fraudulent traffic that attempts to bypass traditional filters by imitating real user behaviour or manipulating technical signals. This type of traffic often requires advanced tools—such as machine learning and behavioural analysis—to detect.
In simple terms, SIVT is advanced forms of fake traffic that try to appear legitimate. It’s harder to catch and needs more intelligent detection methods.
What is General Invalid Traffic (GIVT)?
The other category of fake traffic is General Invalid Traffic (GIVT). It includes easily detectable fraudulent traffic that can be filtered using standard rules or known lists.
Common examples include:
Duplicate clicks
Known web crawlers or bots
GIVT is the more obvious type of invalid traffic and doesn’t require advanced analysis to identify.
Ad platforms generally do a good job of detecting and excluding this type of invalid traffic from your reporting.
Lunio surfaces clicks from GIVT in its own category under Campaign Analytics and in Ad Stats, for visibility.
Why does Lunio report on General Invalid Traffic?
By surfacing GIVT, we’re showing the full scope of Lunio’s detection capabilities, not just what’s traditionally shown in Invalid Clicks.
See all invalid traffic, not just the sophisticated kind.
Understand exactly what Lunio detects and blocks, across both GIVT and SIVT (known on the Lunio dashboard as Invalid Clicks).
Build trust in the platform through greater transparency.