To unlock conversion related features and enhance the conversion data that Lunio analyses, we strongly recommend installing our conversion tracking script, viewable on the "Tracking Codes" section of your dashboard.
Note: You need to be an account admin to access the script.
Where to find your conversion tracking script
1. From Systems Overview, navigate to “Platforms ” and then click on "Tracking Codes"
2. Scroll down to find the “Conversion Tracking Script”
NOTE: The conversion tracking script is the same for all accounts you have connected to Lunio.
Install with Google Tag Manager (or any other tag manager)
If you are not using a tag manager, skip this section.
Log in to your Tag Manager account, and select the account & container that relates to the website in question
Click "New Tag" and create a name of "Lunio Conversion Tracking"
Select "Custom HTML" as the tag type, then paste the conversion tracking code into the space provided.
Click the space in the "Triggering" box below, and choose a trigger that relates to the conversion action you wish to track. For example, this may be "Add to Cart" or "Completed Purchase".
Click "Save" in the top right, and then "Publish"
The conversion tracking script is now live and collecting data.
Install directly on your website
If you are using a tag manager solution, skip this section.
Navigate to the success page that a user reaches after a conversion action takes place (for example, a thank you page after ordering or submitting their information).
Note: If your users are not redirected to a success page upon converting (for example, if you are counting button clicks as conversions), you must use a tag manager solution as described above.
Install your conversion tracking script just before the </body> tag on the success page.
Publish your changes to live.
The conversion tracking script is now live and collecting data.
Enable block on conversion
By default, Lunio takes into account conversion data received when determining the validity of clicks.
If you wish to block every converting user from seeing your ads in the future, you can enable "Block on Conversion" from the Tracking Codes section of your Lunio dashboard.
Note: We don't recommend this for most users however, it can be useful in high-CPC niches where repeat conversions are rare (for example, inquiries for legal services or similar) or if you're seeing issues with repeated fake form fills.