Key points to know when linking Hubspot to Google Ads
If you would like to link your Hubspot tracking with Lunio, one main point to remember is that Hubspot’s tracking works at the campaign level of google ads, meaning the following setting changes will need to be made at that level.
When connecting your google ads account to Hubspot this will auto-generate and implement Hubspot’s tracking template at the account level and across all the associated campaigns with your Google ads. Also the Hubspot tracking template will be sightly different for each individual google campaign.
Please keep in mind that the Hubspot tracking template implemented at the google ads account level will be completely different to the tracking templates implemented at the campaign level. We only want to be editing the tracking templates at the campaign level of google.
An example of this campaign tracking template is shown below:
{lpurl}?utm_term={keyword}&utm_campaign=Test-Example-Campaign-Lunio&utm_source=adwords&utm_medium=ppc&hsa_acc=89267778&hsa_cam=2040234456&hsa_grp={adgroupid}&hsa_ad={creative}&hsa_src={network}&hsa_tgt={targetid}&hsa_kw={keyword}&hsa_mt={matchtype}&hsa_net=adwords&hsa_ver=3
Setup Guide
Navigating to the Google Campaign Level Tracking Template
To get to the campaign level settings you will need to do the following:
Go to the Google Ads account which has been linked to Hubspot
On the left hand side, navigate to Campaigns (under the campaigns dropdown)
Hover over a campaign in the table and click the cog icon that appears in the 'Campaign' column.
This will display all the settings which are linked to that individual campaign. click on Additional Settings → Campaign URL Options.
Updating your hubspot tracking in Google Ads
Now you have made it to the “Campaign URL options” you should see the Hubspot tracking template as shown in the screenshot below.
You will need to remove {lpurl}? from the tracking template and then copy/paste this into the final URL suffix below.
Implementing the Lunio Tracking Template
Open the Lunio Systems Overview and navigate to Platforms.
Next click on Tracking Codes
Copy the tracking template under 'Google Tracking Template'
Next, navigate back to your Google Ads Campaign Settings.
Implement this tracking template above the Hubspot one as shown in the screenshot below.
NOTES:
You will need to do this entire process for each individual google ads campaign as the tracking template will be different for each.
You may see a 'tracking customised' warning message within Hubspot, however this is nothing to worry about and is just confirming that the tracking template has been edited.
If you face any challenges trying to merge Hubspot and Lunio’s tracking template, please don't hesitate to seek assistance by sending an email to [email protected]. We're here to help! 🤓