We’ve released the Lunio Conversion API—a secure, flexible, and reliable server-side method for tracking conversions. The API gives you more control over your data, improves the accuracy of your conversion attribution, and enhances Lunio’s invalid traffic (IVT) protection models.
Whether you're optimizing for leads, purchases, or custom events, the Conversion API lets you send conversion data directly from your backend systems—no JavaScript required.
Why use the Conversion API?
Many organizations face challenges with client-side tracking due to:
Security requirements from InfoSec teams
Adblockers and browser privacy settings that prevent scripts from firing
Performance concerns about adding extra JavaScript to sensitive pages like checkout flows
The Conversion API addresses these challenges by allowing you to send events server-to-server, offering:
✅ Greater data control – Send secure, detailed conversion parameters without exposing them on the client-side
✅ Improved reliability – Server-sent events won’t be lost due to browser restrictions or blockers
✅ Better site performance – Keep your frontend fast by removing unnecessary scripts
✅ Enriched analytics – Use custom metadata to pass order values, IDs, and other meaningful data to support deeper IVT detection and ROI analysis
Learn more: