Lunio conversion tracking lets Lunio detect when someone completes a key action on your site, such as a purchase or form submission, so it can use that data to sharpen its invalid traffic detection and unlock additional exclusion capabilities. You will need to generate a script in your Lunio dashboard first, then install it using one of the methods below.
Before You Start
You will need:
Admin access to your Lunio dashboard
The Lunio mplat script already installed on your site. If you have not done this yet, follow the multiplatform tracking guide first
Access to your Google Tag Manager container or your website's source code, depending on your chosen install method
The Lunio Conversion Tracking .tpl file from your account manager, if you plan to use the GTM template method
⚠️ You must be an account admin in Lunio to access the Conversions section and generate scripts.
Step 1 — Generate your conversion script
In your Lunio dashboard, go to System Settings, click Integrations in the sidebar, then select Conversions
Click Create conversion and give your script a name for easy reference, such as the conversion type or the relevant domain
Set the conversion type and choose whether you want the script to whitelist converting IPs or just track them
Enable the Parameter option if you want to pass values on the conversion event, such as an Order ID
Click Generate to confirm your settings and create the script, which will now appear in the Conversions table
Click View in the Script column to access your script. If you are using the GTM template method, copy the Conversion ID shown in the script, for example
fff4eea5-079d-44a2-b861-99285cba77b3
Step 2 — Install your script
Choose the method below that matches how your website is managed.
Method A: Google Tag Manager (Lunio template)
This is the recommended method if you use Google Tag Manager, as it uses Lunio's pre-configured tag template rather than a manual custom HTML tag.
Import the Lunio template
In GTM, click Templates in the left hand menu
Under Tag Templates, click New
Click the three dot menu in the top right, then select Import
Upload the
.tplfile provided by your account manager and click Save to make the template available when creating tags
Create the conversion tag
Go to Tags then click New
Click Tag Configuration and select Lunio Conversion Tracking from the Custom section
Paste your Conversion ID into the Conversion ID field. If your site is an ecommerce store and you have a data layer variable for order ID, map it to the Order ID field as well, as this helps Lunio match conversions to orders
Set your trigger
Click Triggering in the tag setup, then click + to add a new trigger
Set up a trigger that fires when a conversion is completed, for example a Page View trigger set to fire when the URL contains
/order-confirmationSave the trigger
Test and publish
Click Preview in GTM and enter your website URL, then complete a test conversion
Check the GTM Preview panel confirms the Lunio Conversion Tracking tag shows as Fired, then close preview mode
Click Submit, add a version name such as
Added Lunio conversion tracking, then click Publish
Method B: Install directly on your website
Use this method if you are not using a tag manager. Note that if your site does not redirect users to a dedicated success page after a conversion, for example if you count button clicks as conversions, you will need to use Method A instead.
Copy the full conversion tracking script from the View button in the Conversions table
Navigate to the success page a user reaches after completing a conversion, such as a thank you page after a purchase or form submission
Paste the script just before the
</body>tag on that pagePublish your changes to make them live
Step 3 — Verify your setup
Once the script is live, complete a real conversion on your website and then check System Settings > Integrations > Conversions in your Lunio dashboard to confirm data is being received. If nothing appears within a few minutes, check that the script or tag is firing correctly using your browser's developer tools or the GTM Preview panel.
💡 The GTM template method works with web (client side) GTM containers only. If you are using a server side GTM container, see the server side GTM setup guide instead.
If you run into any issues, please reach out to your account manager or email [email protected] and we will be happy to help.