We’ve introduced a new GIVT column in Campaign Analytics and Ad Stats to give you greater visibility into basic forms of invalid traffic — including duplicate clicks, known crawlers, and simple bots. These fall under the category of General Invalid Traffic (GIVT).
Historically, Lunio excluded most GIVT from reporting, with some exceptions (like simple bots) included in the broader Invalid Traffic (IVT) metrics. This made it harder to see the full extent of the traffic Lunio detects and and how this compares to native platforms.
To improve attribution clarity and reporting transparency, GIVT is now reported separately. The "Invalid Clicks" metric has been updated to exclude GIVT, focusing only on more sophisticated threats.