What is SERP Insights?
SERP Insights gives you a view of how your brand keywords perform across both paid and organic search results in one place.
Most tools show you paid data or organic data separately. SERP Insights combines both, so you can see exactly where you and your competitors appear on the search results page at the same time, for the same keyword.
You can access this tool via Brand Bidding > SERP Insights on the left sidebar.
What is it used for?
Protecting your brand on search
See whether competitors are bidding on your brand keywords and where they're appearing in both paid ads and organic listings so you can act quickly when your visibility is under threat.
Reducing wasted spend
If you're already ranking strongly in organic results and no competitors are present in paid, you may not need to bid as aggressively. SERP Insights surfaces these situations so you can make smarter decisions about where your budget is actually needed.
Understanding the full competitive picture
SERP Insights shows you the actual search results layout: who holds position 1, 2, 3 across paid and organic channels, so you can see the real competitive dynamic for your brand terms.
What does it show?
For each brand keyword you're tracking, SERP Insights displays:
Your paid position: where your ads are appearing in the results. Listed as ‘You’.
Your organic position: where your website ranks in non-paid results. Listed as ‘You’.
Competitor paid positions: which competitors are running ads on your brand terms. Listed with their company name from Google.
Competitor organic positions: which competitors are ranking organically for your brand keywords. Listed with their domain.
Recommendations: based on your combined paid and organic positions, you'll see guidance on where you may be over- or under-investing
